Push reaction rates of 7% on Android and 4.9% on iOS tells us the horror story – users ignore push notifications (Source: Business of Apps) How to get users to click your push notifications? This has created a problem for ethical apps which rarely send push notifications.Īs per a recent statistic, on average, a US smartphone user receives 46 app push notifications every day. However, many app publishers consider push notifications as necessary, even when not required. There are even more use case scenarios where push notifications are an absolute must to provide value to your customers. One cannot imagine a to-do list app without push notifications reminding users of the tasks to complete. They are critical for customers to get the most out of your app. In many use cases, push notifications provide extended functionality.
Push notifications are the most reliable and convenient way to communicate with your customers.
